"What is Marketing?"

"Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives." On a macro level, many business components contribute to a marketer's overall knowledge, essential to succeed. These include the following:

• Advertising

• Business to Business Marketing

• Business Law

• Computer Applications and Web Design

• Consumer Behaviour
• Direct and Database Marketing
• Financial GAAP Accounting
• Finance and Management Accounting
• Human Resources
• International Marketing and Business Management

• Internet and Web Marketing

• Marketing Analysis and Statistics

• Marketing Communications

• Marketing Concepts and Fundamentals

• Marketing Management and Planning
• Marketing Mathematics
• Marketing Research
• Macroeconomics
• Microeconomics
• Sales Management
• Sales Promotion
• Services Marketing
• Small Business Planning
• Operations Management
• Oral Presentations and Public Speaking
• Organizational Behaviour
• Personal Selling
• Supply Chain Management and Logistics
• Writing Marketing and Business Plans

Each of these components warrants an in-depth discussion. However, for the purpose of an assignment I’m going to focus on Internet and web marketing for now. Please visit again as this is a new blog. I'll be continuously developing, writing and adding content.